Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference

EMAC 2019 Annual Conference

New Product Development in the Apparel Industry, a B2B Perspective

Published: May 28, 2019


Fabio Sandes, EAESP, Fundacao Getulio Vargas, FGV/SP


Product Development; Apparel industry; Fashion trends


The New Product Development (NPD) in the textile industry is peculiar, as it follows constraints that are particular to the fashion business. A qualitative study comprising 45 interviews were conducted in a South American textile industry. Both practitioners from NP team and from support areas such as Commercial, Marketing, and Technical were interviewed, in order to assemble perspective from insiders of the NPD team, and outsiders that are directly impacted by the performance of NPD team. Results showcase that fashion forecast, pressure for launching new products, and cost reduction are relevant matters that impact the work of the NPD team. The need to release New Products in shorter periods of time is pressuring NPD team to design products with less consistent information, while outsiders are concerned that new products are launched in the market without being promptly tested.