Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference

EMAC 2020 Annual Conference

Consumer Attitudes towards Collaborative Consumption in an Emerging Market: The Case of Egypt

Published: May 27, 2020


Soha Abutaleb, German University in Cairo; Noha ElBassiouny, German University in Cairo; Sara Hamed, German University in Cairo


Collaborative Consumption; Theory of Planned Behavior; Carpooling


The current paper aims to examine consumer attitudes towards carpooling as a collaborative consumption practice. The paper contributes to academic research through extending the theory of planned behavior to include four main determinants of attitudes and behavioral intentions towards carpooling. These determinants are economic benefits, trust, sustainability, and enjoyment. This study is a conclusive descriptive one using a quantitative survey. The target population for the current study is Egyptian millennials. Results revealed that economic benefits are the most influencing predictor of attitudes towards carpooling followed by sustainability. Subjective norms had the most influential effect on intentions towards carpooling followed by perceived behavioral control and attitudes.