Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2020 Annual Conference


The ephemeral point of sale’s atmospheric dimensions.
(A2020-53441)

Published: May 27, 2020

AUTHORS

Ghalia BOUSTANI, Paris 1 Panthéon sorbonne ; Jean-François LEMOINE, Paris 1 Panthéon sorbonne

KEYWORDS

Ephemeral retail; pop-up stores; ephemeral store atmosphere

ABSTRACT

Although the traditional point of sale’s atmospheres has been the subject of several academic research since Baker's identification in 1987, very little research was interested in studying the ephemeral store atmospheres. To fill this gap, this research was interested in understanding whether ephemeral store atmospheres have the same dimensions as those identified for traditional stores. We highlighted new dimensions relative to ephemeral store atmospheres out of 27 semi-structured interviews conducted with French brand managers; these dimensions are conviviality, participation and « rendez-vous ».