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EMAC 2020 Annual Conference

Do smart connected objects improve consumer well-being over time?

Published: May 27, 2020


Elodie ATTIÉ, Toulouse School of Management; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole


Smart connected object; IoT; Well-being


Consumer well-being is increasingly becoming a discussion topic in the marketing literature (Arora et al., 2017). In this study, we aim to explain the consequences of smart connected objects (SCO) on consumer well-being. We study the direct influences of real use, perceived usefulness, ease of use, and social image on perceived well-being. Privacy concerns moderate this conceptual model. Also, we study differences in SCO perceptions according to adoption stages (early adopters, the early majority, and the late majority of users). 595 random respondents were surveyed over three years about the usage of SCO. Structural equation modeling shows that real use is the most important antecedent during all the adoption stages. Perceived usefulness and ease of use become less important whereas perceived social image gives more positive feelings to users with time. The experience of use decreases privacy concerns and increases the perceived well-being associated with SCO.