Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2020 Annual Conference


Incidental Pride Shapes Decisions to Exert Self-Control through Construal Level
(A2020-63704)

Published: May 27, 2020

AUTHORS

Melis Ceylan, Bilkent University; Selin Atalay, Frankfurt School of Finance and Management; Nilufer Aydinoglu, Koc University

KEYWORDS

pride; self-control; CLT

ABSTRACT

Pride is a self-conscious emotion that elicits through self-evaluation around achievements due to one’s competence (hubristic) or effort (authentic). Across four studies, we show that experiencing hubristic pride enhances self-control more than authentic pride as it activates higher-level construal and leads people to act more in line with their long-term goals. The results provide insights into self-conscious emotions and construal level research, and give implications for marketers to benefit from the feeling of pride to boost product sales.