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EMAC 2020 Annual Conference

Understanding Drivers of Consumer Response to Climate Change Amelioration Policies

Published: May 27, 2020


John Roberts, University of New South Wales; Gail Thomson, Reflections Research


Sustainability; Segmentation; Public policy


This paper examines public support for climate change amelioration policies by advancing a model of individual evaluation processes and calibrating it for scientists and members of the public. Previous studies have identified substantial disconnects between the urgency with which climate change scientists perceive the need for amelioration strategies and the support of those strategies amongst members of the general public. We trace sources of that gap in terms of the component beliefs in a mid-ranked OECD country. We see how the views of the public are reasonably stable over time, despite increased evidence of the effects of global warming.