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EMAC 2020 Annual Conference

Developing fashion products for plus size women

Published: May 27, 2020


Ana Büttner, Student/ESPM; Suzane Strehlau, ESPM


fashion; plus size; product development


The purpose of this research is to discuss how to develop fashion clothes to enhance well-being among plus-size women. The theories of well-being, fashion consumption, fashion consciousness gave support to the fieldwork. The research corpus was built upon 16 semi-structured interviews and pictures select by plus size women. The visual and content analysis reveals different relationships between fashion and well-being. The contribution is how to increase well-being from plus size women considering product development recommendations.