Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference

EMAC 2020 Annual Conference

Who is happy? Building antecedent configurations identifying happy people across four European countries

Published: May 27, 2020


Felix Ebert, Chair of Marketing and Innovation, University of Mannheim; Madeline Barth, University of Mannheim; Aleksandar Blečić, University of Mannheim; Arch Woodside, Yonsei University


asymmetric; conditions; happy


Who is happy? What brings happiness? Findings from prior research regarding happiness and its antecedents remain inconsistent as studies examine variable directional relationships rather than examining complex conditions which indicate happiness as an outcome. This study investigates the configurations of demographic and cultural value antecedent conditions to report the recipes (i.e., combinations of causal conditions) that identify the highly happy people in four European countries. The study applies fuzzy-set qualitative comparative analysis of survey data from Sweden, Germany, Armenia, and Turkey. The findings show that a few among many possible configurations of demographic and cultural antecedents are sufficient for pointing out highly happy people. Using asymmetric case modeling, this study contributes to a nuanced description of who is happy and the complex antecedent conditions for achieving contentment.