Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2020 Annual Conference


From Socialist Space to Capitalist Market Place: The Creation of China’s Real Estate Market
(A2020-64223)

Published: May 27, 2020

AUTHORS

Shiqian Wang, Lancaster University; Xin Zhao, Lancaster University; Felix Moreno, Lancaster University

KEYWORDS

real-estate; institutional; socialcultural

ABSTRACT

The booming development of China’s real estate market has received surprisingly little attention in marketing and consumer research. This paper takes a historical perspective and analyses the emergence of China’s housing market in the past decades. We interpret the changes in the country’s real estate market through the theoretical lenses of institutional theories. Our findings highlight the politicized nature of Chinese market and broaden our theoretical understandings of political ideology and the consumption of space.