Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2020 Annual Conference


Food coop as the height of the « consumer governmentality continuum » : discussion and avenues for research
(A2020-64760)

Published: May 27, 2020

AUTHORS

Jeanne Albouy, ENSFEA - University of Toulouse; Alexandre Lapeyre, LGCO - Université Toulouse 3; Malas Ziad, Toulouse 3 ; Nathalie Maumon, LGCO - Université Toulouse 3

KEYWORDS

Food coop; Consumer cooperator; governance

ABSTRACT

This paper provides a discussion on the growing role of consumers in corporate governance. A typology of four consumerist figures is presented (the Opponent, the Responsible, the Co-creator and the Cooperator), where each type is considered as successive stage towards a complete and internalized takeover of the consumer. The special case of food cooperatives of consumers (food co-ops) is then considered as the most evolved form of governance by and for consumers. Since very little marketing work has examined the particular case of food co-ops, the second objective was to provide various lines of research to better identify the essence and the potential associated with these structures. To do so, we present a research agenda structured through three parts: consumer-cooperator, relationships with environment and commercial performance.