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EMAC 2021 Annual Conference

Young adults’ voluntary simplicity lifestyle and responsible financial behavior – what is the link?

Published: May 25, 2021


Andrea Lu?i?, Faculty of Economics and Business; Marija Uzelac, Faculty of Economics and Business Zagreb


In order to establish environmental, social and personal equilibrium and well-being, young consumers have to, both, adopt sustainable lifestyle and preform responsible financial behavior. Therefore, the aim of paper is to examine how elements of voluntary simplicity contribute to responsible consumption and enhance responsible financial behavior among young adults. The study was conducted on the sample of 483 young adults in Croatia. Within the conducted analysis there are four formed factors of voluntary simplicity lifestyle: recycling resources, self-sufficiency and recycling goods, biking and self-sufficiency in services. According to the results, voluntary simplicity does predict and enhance responsible financial behavior among young adults and, consequently, affect global sustainability and financial well-being through recycling resources, self-sufficiency in services and biking.


This paper is based on research undertaken in the frame of the Project of the Croatian Science Foundation - UIP-2019-04-3580; EfFICAcY - Empowering financial capability of young consumers through education and behavioural intervention