Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2021 Annual Conference

Collective action within and beyond social entrepreneurial networks: A market-shaping perspective

Published: May 25, 2021


Franziska Kullak, University of Bayreuth; Julia Fehrer, The University of Auckland Business School; Jonathan Baker, Auckland University of Technology; Herbert Woratschek, University of Bayreuth; Joana Sam-Cobbah, Landessportbund Nordrhein-Westfalen e.V. and Kreissportbund Rhein-Sieg e.V., Germany.


Interestingly, while markets are at the center of social entrepreneurial activity in emerging economies, its academic debate remains narrow as it pictures markets as ‘given’ underestimating how markets can be intentionally shaped for social good. Drawing on a market systems approach this paper explores the institutional work undertaken by heterogeneous actors within and outside a social entrepreneurial network to shape a viable market system that delivers improved social outcomes. The study draws on an embedded case study of Ghana’s most prominent social entrepreneurship platform and its surrounding network of social entrepreneurs, incubators, foreign educational and cultural organizations, and other market actors. By developing a two-stage framework with five market- shaping patterns we illustrate the process of building a viable market system for social good over time, and highlight the importance of collective social entrepreneurial action to shape markets in emerging economies.