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EMAC 2022 Annual

Climate-related disclosures – how increase CSR communication with gamification?

Published: May 24, 2022


Filip Wójcik, University of Warsaw


Although the gamification gained substantial interest over the last decade, the results of applying it into corporate social responsibility (CSR) communication are still very rare. The main goal of this study is to check the potential impact of using different gamification mechanisms on communicating climate-related issues. The choice of mechanisms was prepared based on self-determination theory (SDT) and needs involved in it (needs for competence, autonomy and social relatedness). Moreover, the examination was conducted concerning the correlations between income and education level and CSR communication effectiveness with three different groups of gamification mechanisms used. For the need of this study four various surveys were prepared, containing different gamification mechanisms with the purpose to promote the importance of climate-related risks.