Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Annual


Promoting healthy or preventing unhealthy? An experimental investigation in the context of food products sold through smart vending machines
(A2023-114273)

Published: May 24, 2023

AUTHORS

Giacomo Gistri, University of Macerata; Daniele Scarpi, University of Bologna; Agnese Perfetti, University of Macerata

ABSTRACT

Smart vending machines are becoming increasingly ubiquitous and account for important market shares of food and beverage consumption out-of-home. Recent reviews highlight the lack of adequate literature on many aspects concerning consumer behavior. Since food vending machines are always scrutinized for contributing to over-consumption and unhealthy lifestyles, studies that investigate how to improve nutrition interventions would be welcome. The present study aims at contributing to this stream. Through a between-subjects experimental design, we manipulated the product type (vice vs virtue) and the message type (prevention vs promotion-focused) to verify which strategy would be more effective in increasing (decreasing) the intention to buy healthier (unhealthier) products from vending machines. Results show how prevention-focused messages seem more effective in reducing the intention to buy vice products than promotion-focused messages to increase the consumption of virtue products.