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EMAC 2024 Annual


Let’s get Energized: edifying activities are more energizing than gratifying activities.
(A2024-118306)

Published: May 28, 2024

AUTHORS

Olivia Kim, Norwegian School of Economics

ABSTRACT

Given the choice between edifying (activities that provide elements of moral, intellectual, spiritual, aesthetic, or religious pleasure) and gratifying (activities that satisfy; indulge; humor, as one’s desires or appetites) activities, choosing gratification seems easier and more pleasurable. But how do we feel after partaking in each activity? In this paper I show empirically that doing something edifying is associated with feeling more energized and uplifted compared to doing something gratifying. In the pre-study, I show that there is a consensus regarding the energizing effect of partaking in edifying activities vs. gratifying activities, and in two studies demonstrate that edifying activities are significantly more energizing and less exhausting compared to both gratifying and neutral activities.