2D Virtual Reality tour of a UNESCO Site: A Promotional Attraction or a Substitute? The Case of the Lascaux Cave (France)
(A2024-118482)

AUTHORS

Stéphane Bourliataux-Lajoinie, Conservatoire National des Arts et Métiers; Marie-France Gauthier-Peiro, Université de Limoges; Koffi Agbokanzo, Université Catholique de l'Ouest; Bruno Mazières, Université de Limoges

ABSTRACT

This ongoing research proposes an evaluation of the impact of 360° virtual reality tour on intention to visit the real site. The specific case of the French Lascaux cave is presented. Our research is part of the extension of technology acceptance models for the substitution of virtual behavior for physical behavior on a tourist site. Based on an extended Rahimizhian et al. 2020 model we test the consumer reaction and propose initial results. An experiment was carried out with 136 consumers aged between 35 and 52. We use a official VR video avaible online and control in in downgraded mode (2D environment). Initial results show the importance of the perceived enjoyment and experience in VR. The intention to visit is significant, but the sample does not allow us to conclude on the distance variable between the place of residence and the tourist site.