Volunteer’s elicited emotions and motivations in Rio 2016 Olympics: insights into mega sports events management.
(A2024-119503)

AUTHORS

Marcelo da Silva, University of São Paulo; Andres Veloso, University of Sao Paulo; Marcos Silva, Faculdade Instituto de Administração; Guilherme Shiraishi, Universidade de São Paulo

ABSTRACT

This two-step study analyzes volunteer emotions and motivations in the context of mega sports events and implications on volunteers’ management. Step 1 shows that volunteers experienced 4 main motivations, bringing novel insights into the motivations identified by previously reported in Olympic Games study (Bang, Alexandris & Ross, 2009). These novel insights from our study can be used to improve existing strategies for attracting volunteers. Furthermore, during step 2, we identified negative emotions that can help event organizers draw better strategies to enhance volunteers’ satisfaction with the volunteering. Keywords: Volunteer, Emotions, Motivations