Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference
 EMAC 2024 Annual
 EMAC 2024 Regional Conference

EMAC 2024 Annual


The “Minimalism = Non-Indulgence” Intuition and its Implications on Food Preferences and Waste Behavior
(A2024-119637)

Published: May 28, 2024

AUTHORS

Sumit Malik, University of Liverpool Management School (ULMS); Eda Sayin, IE Business School

ABSTRACT

The prevalence of mass consumerism and materialism has led to increased consumption of indulgent food and excessive food waste. Our research advocates minimalism as an affirmative lifestyle choice to address the dual challenges of food overconsumption and waste. Specifically, we demonstrate the "minimalism = non-indulgence" intuition and its effect on food preferences, food waste concerns, and food waste management. This research shows that adopting minimalism leads to an increased preference for non-indulgent (rather than indulgent) foods and a heightened concern for non-indulgent food waste and its management. We find replicating evidence for the effects across five studies and multiple food and choice contexts. These findings contribute to the literature on consumer intuitions, food consumption, and food waste behaviors. We also offer insights to policymakers and socially responsible marketers on adopting minimalism in their messaging to promote sustainable food choices.