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EMAC 2024 Annual


Towards a Fully Circular Plastics Packaging Industry – Exploring Challenges and Development Potential
(A2024-119783)

Published: May 28, 2024

AUTHORS

Eileen Dauti, University of Passau; Christina Haderer, University of Passau; Stefan Mang, University of Passau; Margarethe Überwimmer, University of Applied Sciences Upper Austria; Doris Ehrlinger, University of Applied Sciences

ABSTRACT

Plastic waste has detrimental effects on our environment and long-term on people’s health. Even though we know of these negative effects of plastic waste, in the EU annually only about 37 % of plastic waste per person is recycled and kept in the cycle of plastic production. Thus, most plastic packaging waste is discarded. Thinking in circular business models, and thus a circular economy, instead of linear ones could combat plastic packaging waste. However, the amount of yearly plastic packaging waste suggests that principles of circular economy, such as circular business models, are not applied to their full capabilities. In a series of qualitative in-depth expert interviews, we identify challenges in the adoption of circular economy practices and circular business models while exploring possible solutions to these challenges. Our study contributes to research on circular business models and has several implications for companies in the plastics packaging industry and policy makers.