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EMAC 2024 Annual


Exploring the Perception of AI-Altered Personalities and Their Evocative Ties to the Nostalgic Past
(A2024-119810)

Published: May 28, 2024

AUTHORS

Vanessa Lau, Brandenburg University of Technology Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology

ABSTRACT

This research investigates the perception of AI-generated content (AIGC) among consumers and its influence on feelings of nostalgia. While today, well-known movie characters (like Indiana Jones) or artists (like ABBA) are AI-rejuvenated, little is known about the relationship between the age of the consumer and the nostalgia experienced. A series of studies (one shown here) disentangle this relationship and indicates intricate results: showing seemingly young images of unknown personalities evokes nostalgia while showing seemingly young images of well-known personalities only cause nostalgic feelings within older consumers. Furthermore, we find no differences in evoked nostalgia between original young and AI-rejuvenated personalities; however, AI-rejuvenated images harm the perceived identification with the shown movie character or star.