Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference
 EMAC 2024 Annual
 EMAC 2024 Regional Conference

EMAC 2024 Annual


Changing systems through mental model leverage points: Creating faster, deeper action on the climate emergency
(A2024-119853)

Published: May 28, 2024

AUTHORS

Iain Black, University of Strathclyde; Julia Leventon, Institute of Global Change Research of the Czech Academy of Sciences; Craig Anderson, University of Stirling Management School

ABSTRACT

This paper argues that government action on climate and nature emergencies has seen targets set that do not align with what is required to keep global warming to 2 degrees centigrade. Further it argues that that plans have been set cannot deliver even these insufficient targets and that current action against them is too slow, at insufficient scale, or implemented in ways that do not deliver the planned benefits. In seeking to contribute to guidance on how to ensure faster, broader and persistent action on these emergencies and other persistent inequalities, this paper presents Donnella Meadows’s Leverage Points framework. It then sets out the current, spare guidance on how intervene at the most powerful mental model leverage points, points that have the ability to shift systems rapidly. It does so with the intention of contributing to sustainable marketing, marketing’s understanding of systems theory and to provide advice to on how to guide systems change. Rather than focus its advice downstream to consumers, it focusses on policy makers whose influence can produce the structures making sustainable lifestyles possible.