Do you want to work for us? – How to improve the relationship with your prospective employees with the help of identification with the work community

Schade, Michael; Hollstein, Anna Sophie; Korntner-Kanitz, Christopher; Burmann, Christoph

EMAC 2025 Spring Conference

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Do you want to work for us? – How to improve the relationship with your prospective employees with the help of identification with the work community
(A2025-123685)

Published: September 24, 2025

AUTHORS

Michael Schade, University of Bremen; Anna Sophie Hollstein, Markstones Institute of Marketing, Branding & Technology, University of Bremen; Christopher Korntner-Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Christoph Burmann, University of Bremen

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EMAC 2025 Spring Conference

Do you want to work for us? – How to improve the relationship with your prospective employees with the help of identification with the work community(A2025-123685)

Do you want to work for us? – How to improve the relationship with your prospective employees with the help of identification with the work community
(A2025-123685)