Proceedings Home Emac Website

Proceedings of the European Marketing Academy

Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2025 Fall Conference
 EMAC 2025 Spring Conference
 EMAC 2024 Fall Conference
 EMAC 2024 Spring Conference
 EMAC 2023 Regional Conference
 EMAC 2023 Annual Conference
 EMAC 2022 Regional Conference
 EMAC 2022 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2020 Annual Conference
 EMAC 2019 Annual Conference

EMAC 2025 Spring Conference

BACK

Illusion of Specialization: How Being Good Turns Out to Be Bad
(A2025-126288)

Published: September 24, 2025

AUTHORS

Rochak Khandelwal, Indian Institute of Management Bangalore; Hyun Chul Maeng, Seoul National University Asia Center

ABSTRACT

text

 

 

Copyright © 2020 All Rights Reserved by European Marketing Academy