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Beyond Rationality: Unveiling Collective Emotions in B2B Value Co-Creation – A Systematic Review and Future Research Agenda
(A2026-131697)

Published: June 5, 2026

AUTHORS

Ramona Mauch, University of Zaragoza; Carolina Herrando, University of Zaragoza; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart

ABSTRACT

text

 

 

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