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EMAC 2026 Spring Conference

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Motivators, Implementation Stages, and Outcomes of Collaborative Market-Driving Strategy in Emerging Markets: Lessons from Sri Lanka
(A2026-131867)

Published: June 5, 2026

AUTHORS

Ioannis G. Theodorakis, Paris School of Business; Herman Mahendra Abeykoon, Prague University of Economics and Business; Efthymia Kottika, Prague University of Economics and Business; Miroslav Karlíček, University of Economics, Prague; Marek Hudík, Prague University of Economics and Business

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