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Reduced vs. Recyclable: The Effect of Minimal Packaging Style on Consumer Response to the Brand
(A2026-132241)

Published: June 5, 2026

AUTHORS

(Joyce) Jingshi Liu, Bayes Business School, City, University of London; Li YAN, University of Macau; Kyle Murray, Lazaridis School of Business and Economics

ABSTRACT

text

 

 

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