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When Shape Sells: How Chatbot Body Size and Long-Term Orientation Shape Consumer Responses Across Search vs. Credence Purchase Contexts
(A2026-132522)

Published: June 5, 2026

AUTHORS

Hoa Pham, Honours College UEH-ISB University of Economics Ho Chi Minh City; Duong Duong, Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City; An Khanh Nguyen Vu, Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City/Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City; Khanh Ha Nguyen, Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City/Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City; Huyen My Tran Thi, Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City/Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City; Phuong Trang Nguyen Ngoc, Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City/Faculty of Marketing, Honours College UEH-ISB University of Economics Ho Chi Minh City

ABSTRACT

text

 

 

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