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Barriers to Sustainable Consumer Behavior: How Consumers Overlook, Misread, and Legitimize Environmental Harm
(A2026-132714)

Published: June 5, 2026

AUTHORS

Yuqi Guo, Tilburg University; Elena Bocchi, NEOMA BUSINESS SCHOOL; Lukas Maier, WU Vienna; Eduardo Andrade, Imperial College Business School

ABSTRACT

text

 

 

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