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Seeing Where It Comes From: How Country-of-Origin Labelling Formats Shape Consumer Attention and Memory on Fruit Packaging
(A2026-132854)

Published: June 5, 2026

AUTHORS

Maike Hübner, Hochschule Ruhr West University of Applied Sciences, Mülheim a.d. Ruhr, Germany/University of Twente, Enschede, The Netherlands; Julia Thalmann, Hochschule Ruhr West University of Applied Sciences, Mülheim a.d. Ruhr, Germany; Eslam Hassan, Hochschule Ruhr West University of Applied Sciences

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