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Art or asset? How creator orientation and consumer motivations jointly shape value perceptions in NFT retailing
(A2026-132942)

Published: June 5, 2026

AUTHORS

Jan-Hinrich Meyer, Universitat Ramon Llull, IQS School of Management/INSTITUT QUÍMIC DE SARRIÀ - CETS Fundació Privada; Felix Friederich, Ramon Llull University, IQS School of Management; Maximilian Gerrath, University of Leeds

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