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EMAC 2026 Spring Conference

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Promoting Sustainable Consumption: Field Evidence and Novel Methods
(A2026-133016)

Published: June 5, 2026

AUTHORS

Shuangyuan Wei, Rotterdam School of Management, Erasmus University; Johanna Palcu, Vienna University of Economics and Business; Sjoukje Goldman, Amsterdam University of Applied Sciences; Sophie Berghueser, Ludwig-Maximilians-Universität München

ABSTRACT

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