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Charting the Shifting Landscape of B2B Marketing: A Systemic Synthesis of Six Decades of Research
(A2026-133137)

Published: June 5, 2026

AUTHORS

Stefanie Hornig, Maastricht University; Martin Wetzels, EDHEC Business School, Lille Campus, France; Ruud Wetzels, The University of Sydney; Phil Klaus, University of Monaco; Dominik Mahr, Maastricht University

ABSTRACT

text

 

 

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