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Hidden Persuaders in Football: AI-Based Measurement of Gambling Advertising Exposure
(A2026-133139)

Published: June 5, 2026

AUTHORS

Saeid Moradipour, PhD student / University of Bristol; Raffaello Rossi, Senior Lecturer in Marketing / University of Bristol; Ziming Wang, PhD Student / University of Bristol; Rui Zhu, Senior Lecturer / University of Bristol; Maria Moxey, Research Associate / University of Bristol; Jamie Wheaton, Lecturer in Marketing / University of Bristol

ABSTRACT

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