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The Role of Visual versus Textual Front-of-Package Labels in Shaping Consumers’ Cognitive and Behavioral Outcomes: An Eye-Tracking Study
(A2026-133418)

Published: June 5, 2026

AUTHORS

Megha Choudhary, Indian Institute of Technology, Bombay; Dinesh Sharma, Indian Institute of Technology, Bombay/Indian Institute of Technology, Bombay; Arti D. Kalro, Indian Institute of Technology Bombay; Jagriti Krishnan, Indian Institute of Technology, Bombay/Indian Institute of Technology, Bombay

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