Short-Term Memories, Long-Term Intentions: Social Media Sharing in Museum Service Encounters

Mete, Melisa; Palmer, Adrian; Zhu, Xia

EMAC 2026 Spring Conference

Short-Term Memories, Long-Term Intentions: Social Media Sharing in Museum Service Encounters
(A2026-133473)

Published: June 5, 2026

AUTHORS

Melisa Mete, Henley Business School; Adrian Palmer, Professor in Marketing, Henley Business School, University of Reading; Xia Zhu, Lecturer in Marketing, Faculty of Business and Law, The Open University

ABSTRACT

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EMAC 2026 Spring Conference

Short-Term Memories, Long-Term Intentions: Social Media Sharing in Museum Service Encounters(A2026-133473)

Short-Term Memories, Long-Term Intentions: Social Media Sharing in Museum Service Encounters
(A2026-133473)