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Function or Feel? Matching Product Descriptions to Gendered Shopping Motivations in Online Retailing
(A2026-133475)

Published: June 5, 2026

AUTHORS

Marion Garaus, Sigmund Freud Private University; Elisabeth Wolfsteiner, University of Applied Sciences Wiener Neustadt; Sandra Holub, Fh Wiener Neustadt

ABSTRACT

text

 

 

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