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EMAC 2026 Spring Conference

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Count Up or Count Down? Effects on Luxury and Value Brand Evaluations
(A2026-133518)

Published: June 5, 2026

AUTHORS

Emma Desmond, Bryant University; Kacy Kim, Bryant University; Sukki Yoon, Bryant University; Srdan Zdravkovic, Bryant University, Department of Marketing

ABSTRACT

text

 

 

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