Enablers and Inhibitors of AI-Driven Capability Evolution: A Dynamic Managerial Capabilities Perspective from the Thai FMCG Sector
(A2026-133569)

AUTHORS

Nilay Bıçakcıoğlu-Peynirci, University of Sussex Business School, University of Sussex; Olimpia Racela, Mahidol University International College, Mahidol University, Thailand; MARIACHIARA RESTUCCIA, UNIVERSITY OF SUSSEX; Amonrat Thoumrungroje, Mahidol University International College, Mahidol University, Thailand; Lokweetpun Suprawan, Mahidol University International College, Mahidol University, Thailand; Apiradee Wongkitrungrueng, Mahidol University International College, Mahidol University, Thailand

ABSTRACT

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