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The Influence of Celebrity Ethicality on Brand Ethicality: The Mediating Role of Brand Authenticity with the Moderating Role of Brand Image
(A2026-133667)

Published: June 5, 2026

AUTHORS

Nazifa Tasnim, North South University; Mahmud Hassan, North South University; Maliha Mannan, North South University/North South University; Tasfia Tasnem, North South University/North South University

ABSTRACT

text

 

 

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