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Seeing Stars or Seeking Crowds: How Cultural Orientation Shapes Comparisons of Ratings and Reviews
(A2026-133684)

Published: June 5, 2026

AUTHORS

Mototaka Sakashita, Professor of Marketing, Graduate School of Business Administration, Keio University; Alexander Davidson, Associate Professor of Marketing / Wayne State University/Guest Associate Professor (Global) / Keio University

ABSTRACT

text

 

 

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