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EMAC 2026 Spring Conference

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Customer equity in the age of artificial intelligence: the moderating effects of chatbot perceived risk
(A2026-133696)

Published: June 5, 2026

AUTHORS

Angelica Niros, Athens University of Economics & Business; Meletios Niros, Department of Business Administration, Athens University of Economics & Business; Grigorios Painesis, Prague University of Economics and Business; Marina Kyriakou, University of Piraeus; Apostolos Giovanis, Department of Business Administration, University of West Attica

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