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Please Don’t Change the Music: How Background Music Coherence Enhances Flow, Credibility, and Persuasion in Podcast Advertising
(A2026-133720)

Published: June 5, 2026

AUTHORS

Maria Antonietta Raimondo, University of Calabria; Ludovica Serafini, University of Salento - UniSalento; Ernesto Cardamone, San Raffaele Rome University; Gaetano Miceli, University of Calabria

ABSTRACT

text

 

 

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