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Omnichannel Integration, Trust, and Purchase Intention: Evidence from Silicon, Hybrid Digital-Twin, and Human Experiments
(A2026-133770)

Published: June 5, 2026

AUTHORS

Walter Assis, Universidade Federal do Espírito Santo - UFES; MARCELO BRANDAO, Federal University of Esp�rito Santo; Lelis Espartel, IADE - Universidade Europeia/CETRAD - Centre for Transdisciplinary Development Studies; Arthur Sarcinelli, Lus�fona University; Ricardo Limongi, Federal University of Goias, Brazil

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