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EMAC 2026 Spring Conference

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“Educate me (or not)”: Antecedents and Consequences of Customer’s Desire for Educational Support
(A2026-133865)

Published: June 5, 2026

AUTHORS

Daniel Kreimer, University of Graz; Lukas Stoppacher, University of Graz; Thomas Foscht, Karl Franzens University of Graz; Andreas Eisingerich, Imperial College Business School

ABSTRACT

text

 

 

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