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EMAC 2026 Spring Conference

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A dual-content model of UGC and DGC effects on destination image and eWOM intention in lesser-explored tourism destinations
(A2026-133923)

Published: June 5, 2026

AUTHORS

Carmen Hervás Cortina, Department of Commercialization and Market Research, Universitat de València, Valencia, Spain; Mariia Bordian, Universitat de València, Research Institute on Social Welfare Policy (POLIBIENESTAR), Department of Marketing; Eugenia RUIZ, University of Valencia; Irene Gil-Saura, Universidad de Valencia

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