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The Influence of Political Messaging on Human Brand Consumption
(A2026-134022)

Published: June 5, 2026

AUTHORS

Daniel Winkler, Vienna University of Economics and Business; Christian Hotz-Behofsits, Vienna University of Economics and Business; Nils Wl�mert, Vienna University of Economics and Business; Harald van Heerde, University of New South Wales Sydney

ABSTRACT

text

 

 

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