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EMAC 2026 Spring Conference


All talk, no shift: Monetary Incentives and the Intention-Behavior Gap in Energy Consumption
(A2026-134055)

Published: June 5, 2026

AUTHORS

Anja Janoschka, Institute of Communication and Marketing, Lucerne School of Business; Larissa Dahinden, Institute of Communication and Marketing, Lucerne School of Business; Guido Kniesel, Lucerne School of Engineering & Architecture. IHome Lab. Switzerland.; Leonie Meyer, Institution of Communication and Marketing

ABSTRACT

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