Digital Responsibility and Responsible AI in Marketing
(A2026-134081)

AUTHORS

Lara Lobschat, Maastricht University; Matilda Dorotic, BI Norwegian Business School; Dipayan Biswas, University of South Florida; MICHAEL HAENLEIN, ESCP Business School/University of Liverpool Management School; MING-HUI HUANG, National Taiwan University; Kelly Martin, Colorado State University, USA; ANA VALENZUELA, ESADE; Jochen Wirtz, NUS Business School/National University of Singapore; Klaus Wertenbroch, INSEAD

ABSTRACT

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