Synthetic market research: perceptions, concerns and quality standards
(A2026-134088)

AUTHORS

Simone Griesser, Institute of Communication and Marketing, Lucerne School of Business; Carina Junker, HSLU - Lucerne University of Applied Sciences and Arts Business; Alicia Aregger, HSLU - Lucerne University of Applied Sciences and Arts Business; Nadja Carletti, HSLU - Lucerne University of Applied Sciences and Arts Business; Nicole Schmid, HSLU - Lucerne University of Applied Sciences and Arts Business; Arta Syla, HSLU - Lucerne University of Applied Sciences and Arts Business

ABSTRACT

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