The mediating role of workplace well-being in the relationship between internal marketing and organisational commitment in the grocery retail industry

Pheme, Sampoto; Roux, Therese; Retief, Miri; Herbst, Tessie

EMAC 2026 Spring Conference

The mediating role of workplace well-being in the relationship between internal marketing and organisational commitment in the grocery retail industry
(A2026-134100)

Published: June 5, 2026

AUTHORS

Sampoto Pheme, Tshwane University of Technology; Therese Roux, Tshwane University of Technology; Miri Retief, Tshwane University of Technology/Tshwane University of Technology; Tessie Herbst, Tshwane University of Technology/Tshwane University of Technology

ABSTRACT

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EMAC 2026 Spring Conference

The mediating role of workplace well-being in the relationship between internal marketing and organisational commitment in the grocery retail industry(A2026-134100)

The mediating role of workplace well-being in the relationship between internal marketing and organisational commitment in the grocery retail industry
(A2026-134100)